The story of how to NOT start a project.

In the previous post, I described in great detail what we are going to do in the next few months. Today I would like to give you some insights into what was going on in my head when I was trying to launch that SaaS idea. This post is some kind of “behind the scenes” type of text. I’m going to show you how the idea was born, how I “validated” it, how much time and effort I invested in it, and finally how I failed. To sum it up, I will show you how to probably not start the project.

An idea was born

Like a lot of great ideas in this world, also this one had its dawn of time in… a drunk night. Well, I met my friend after a few months, and he said it would be cool to have a headhunter company. That company would verify developers and put them on their website in some kind of “auctions.” You may think of it as Amazon or eBay with developers ;). The idea popped up after I told him about the money I earned from recommending my friends for some job offers. As you can imagine, after a few shots, we were really optimistic about our great business model. We even talked about it a few times after that night. But an idea without execution is nothing, so suddenly it failed for its first time.

Later on, I was working on a project where such a reversed model of search used to work pretty well. That gave me extra energy to try one more time. I changed the idea quite drastically, as I wanted to remove everything, to skip the verification process and the need to run a headhunter company. The new idea was to just give developers the ability to add new advertisements – a simple CRUD application. On the other hand , there would be a search feature that recruiters would use. A few days of work and I could live my rich life ;).

At the same time, I read articles and listened to podcasts that were talking about problems in the hiring process. After “research,” I got to some conclusions that you can find in the previous post, so if you haven’t read it yet, catch up with it :). The idea was born at that stage, and my side project got the “DFS” codename, which stands for “Developers For Sale.” Yup, I know, sounds scary, but I can assure you – I was not objectifying developers ;). I had to think about a new name, and we will get to that soon. First, I would like to show you my business validation.

The idea’s “validation”

A real entrepreneur knows that before doing anything, the business idea should be validated. As an aspiring entrepreneur, I decided to create a pool. The problem was that I was pretty fixed on my vision of the final product, and I didn’t want to change it in any way. Instead of asking about pains in the hiring process, I asked users to anonymously leave their skills, desired location of work, and how much they would like to earn. Thanks to this, I was able to validate whether people are not afraid of sharing such a piece of information.

Ok, so at that point, I was set about what I was going to ask, but I had no idea where I could let people know about the pool. I had no audience at all. Asking people directly or on any Internet groups was a blocker for me. Luckily, a friend of mine is an IT blogger/vlogger, and he allowed me to put a short video on his vlog. That was actually an excellent idea, but at the same time, that’s the end of my entrepreneurial skills… Any business-oriented person would grab a smartphone to record a 2-min video, then would take some tool for creating surveys and create one in the next 5 mins. But no, I know better, I have to go “professional.” I need a name, a logo, designs. Moreover, a video had to be recorded by another friend of mine who does this daily. There had to be music in the background, my name popping-up, and a big logo, at the end of the video.

As a result, the survey itself ended up looking as follows:

After filling in the form and submitting it, a user was redirected to a “thank you” page. There were social media widgets to allow sharing, and a form to leave an email address. You may think now that something is not right here – I was talking about anonymity, and now I ask people to leave their email. Believe me or not, but I was really serious about the anonymity of users in that product. That said, I can assure you, that email form on the thank you page was not connected in any way to the survey. The only purpose was to build a mailing list of people interested in what was going on.

When all that was ready, my video was added to the vlog’s episode. There were no details about the product itself, just asking people to take part in the survey. I don’t recall exactly, but the numbers were around: 300 took part in the survey, and 100 subscribed to the mailing list. That was a great success for me.

First things first

Now let’s focus on “the most important” things in running your own business: the name and the logo. How are people going to fill in the form if there is no logo and name? Yup… That was me thinking about business back then ;). Nevertheless, the story is quite interesting, so I will describe it here.

Some time ago, I was working on a small side project with a guy who got his Ph.D. in History of Art. He came up with the name and designs for that project. I really liked them and the whole idea behind them. That’s why I asked him for help, as “Developers For Sale” doesn’t sound good ;). As he is also a Linux user, after a few days, he got back to me with the idea of “mounting a new job by developer” from a command line. Like you would mount a resource in Linux. It would look like this in CLI:

I was delighted. This was not only because of a reference to a command line but also as there was a “$” sign. Moreover, “mount” can bring to mind mountains (Mount Everest), which may be a reference to the career path. Mind blown, isn’t it?

Then I described the whole idea to the designer, and after a few days, I got such visualizations:

The first one got my attention, but now when I look at them, maybe I would choose the second one, as it’s a bit retro. Which one do you like better?

Both of them refer to a command line, and both have a “$” sign. Maybe its meaning is not so obvious when you take a look at it for the first time, but I was really proud of it. In case of earning millions of dollars on my new SaaS, I was prepared to explain this deep meaning in interviews ;).


I knew what kind of views/pages I wanted to have, so I prepared quite detailed mockups. I sent them and a project description to the designer, and,  after a few days, I had the first version that I accepted. You can see them below:

We are almost there…

Now the fun begins. Long story short, while working on designs, I asked the designer to also prepare designs for the survey form. Everyone knows it has to be custom, with a logo, etc. Instead of taking some out of the box survey tool, I decided to develop it from scratch and host on Elastic Beanstalk, as I really like AWS services. So I did…

A few days later, the survey was deployed and was ready for traffic. Results I showed you a few chapters earlier.

The “post-survey” era

After initial success, I was thinking about how to get my great product even more traffic. I thought that content marketing would do the job there. My thinking was as follows: 

  1. write an article (mentioned in the previous post, link here),
  2. submit it to Hacker News,
  3. watch the mailing list grow to thousands of emails.

Well, as you can expect – it didn’t happen.

Writing an article took me quite a lot of time. I had some doubts that people reading it would hear my Central European accent, so I sent it to review to a friend of mine who is a great philologist. Fortunately, it was quite good, and only a few more natural collocations were added. Moreover, I thought that instead of stock photos, I would like to have some eye-catching sketches, so I asked a drafter to do them. Then everything was ready, I could submit my article about changing the world to HN and… nothing happened. I saw in Medium’s statistics that people were reading it, but only a few subscribed to the mailing list. Then I was sending back the link to the article in reply messages to job offers that I was getting at that time. It turned out that recruiters were quite interested in the idea. I was noting their contact details to let them know when I was ready with my product as I was supposed “to start soon.” As an idea without execution is nothing, I’ve never got back to them.

We got to the stage when I got really tired of all that “entrepreneurial life.” I was thinking of delegating the implementation of the prototype to another friend of mine. He wanted to play a bit with AWS, so we cut a deal pretty quickly as it was a win-win situation. A month later, I had a clickable prototype that I didn’t show to anybody. I think that besides personal reasons for not launching it, I also lost faith in its success. Some kind of excuses appeared, that probably would be better identified here by some coaching gurus, so let’s leave it here for them 😉

What went wrong?

You probably already know what went wrong, but let me say that loudly. I focused on totally not important things, instead of focusing on my potential clients, getting to know their pains, observing them, analyzing their behavior, supporting them, and building a community. I did research supposedly, but that’s like with any other research – you can come up with such results that will support any thesis. Worst of all, I was defending the idea only because I wanted to do it.

With the benefit of hindsight and after seeing some success stories, I can admit that those totally unnecessary activities were: logo, designs, video, drawings, article, overthinking… All that consumed too much of my time, energy, and money. As a result, nothing was left for delivering real value and solving other people’s problems. That’s why I’d advise against taking such an approach in launching your side projects. Nevertheless, every cloud has a silver lining – at least we have a lot of resources and an exciting business domain to model.

If you have any questions about any of the fragments of this post, feel free to ask in the comments section, and I will reply. I also encourage you to share your experiences as I know that I’m not alone in such an approach to side projects 😉

Last but not least, there is some really great stuff coming in the next posts about Event Stormings and Domain-Driven Design, so don’t miss it and subscribe to the newsletter below.

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See how I failed at my SaaS idea and what you will gain from it.

Today I have a story for you. A story that would never appear in any of popular business or marketing books, because it’s a story of my failure. In other words – I didn’t do it. My idea for the great SaaS product has never come through. Nevertheless it recovers in my head from time to time. Likewise this time, but now it’s different. Instead of creating the SaaS in my basement without showing it to anyone until it’s done, I will share with you the whole process with all technical and business details. But that’s not all – hold your breath – it will be an Open Source project! That’s because I want to share with you a lot of practical knowledge about software design, software architectures, Domain-Driven Design in general, and its building blocks. Moreover, I’m going to show you how to efficiently gather business knowledge and requirements by running Event Storming sessions.
As a side effect, you will also get to know about how I wanted to make my living by selling the SaaS product to you and HR departments. You will see my motivations and how I was thinking about monetization and people’s behavior.
In the end, as this is going to be an Open Source project, I will encourage you to contribute to it by fixing bugs or forking it and implementing your own approaches. What’s more, you will be able to use it for your own purposes. If you have always wanted to be a marketing expert or an entrepreneur, feel free to take, deploy and run it as your own business. I don’t mind.

You may ask now why I want to show you everything and what I will gain from it. There are a couple of reasons for that.
First of all, it will help me to close that chapter in my life, and I will do it by creating my own Open Source project! Thanks to that, I will bump up some of my stats ;). Teaching others is the best way to learn, and more exercises equal more experience. After the whole project is done, I will gain +5 to wisdom on my character’s card ;).
I really like the business domain and the whole idea behind the project itself. Moreover, I also like the technical approach that I’m going to use here.

Second of all, I want you to learn new things from the areas of software design, architecture, and DDD. Those are usually techniques that can totally change your way of thinking about software design and business modeling, and I would like to share this knowledge with everyone.

Thirdly, it may be that the business model/idea itself is attractive only in my opinion. Some product validation would be required here, and if it failed, there would be no point in implementing it. But implementation itself is the most exciting part for me, so – no validation at all ;).

Last but not least, I actually had a prototype of the product, but I’ve never launched it. At that point in time quite a big change in my priorities happened, so building the audience and marketing of the product fell all way down on my list :). Launching and maintaining such a project is a huge responsibility, and I couldn’t afford that. One can say those are excuses, but I don’t really care. I told you at the beginning of our adventure – you would not read this story in any coaching/marketing book. You are here to learn a load of new technical and modeling stuff, so let’s go.

Our schedule

I will show you now what is going to be included in the whole post series. A small disclaimer that the order of the topics can change as well as the area of expertise will probably stretch as with me thinking about it every day, new ideas pop up :). For now, it looks as follows:

  1. Domain description. This is the post you are reading right now. The idea of it is to explain to you the whole business model. Also, my motivation to create such a project back then as well as now. I highly recommend you should read this post as it is the starting point of our journey – you need to know the domain of the problem to have a good understanding of what’s going on later on.
  2. Genesis. In the second post of the series, I will be brutally honest with you. I will show you how to probably not start such a project. You will see how much energy I put in places where I could simply do nothing. To sum it up, I will show you how the logo and designs were created, how I “validated” the idea, and my ineffective attempts at content marketing.
  3. Big Picture Event Storming. I will show you there my first event storming on that project, and you will see how cool it is to do it with a person that has a lot more business experience than you.
  4. Design Level Event Storming, where we will split the business model into Bounded Contexts and Subdomains.
  5. Architecture or even architectures’ style pick 😉
  6. Documentation – general one and for architecture decisions.
  7. Project’s setup, which in this case means package structure, VCS, and CI.
  8. Aggregates, strategies, repositories, services, etc. This one will be split into a few separate posts as there is a lot to say about each of those DDD building blocks.
  9. Commands and their infrastructure.
  10. Events and their infrastructure.
  11. Deployment.

Domain description

The domain we are going to work on is an initial phase of devs’ hiring process. To be precise, turning it upside down, so developers, instead of browsing job offers would create their own, anonymous, time-limited advertisements. They would put their expectations there and wait for recruiters with offers. To sum it up: “I’m a strong and agile/waterfall (dad joke alert) developer for sale.” I know – may sound like I was objectifying and treating developers as regular resources. Well, please forgive me – I was young and needed money ;). But if you think about it, it was actually the opposite as it was going to give everyone the same start – more on that later.

The detailed genesis of that idea will be presented in the next post, but for now, I will just say that the final form of it developed based on research I did in this area. There were, and actually still are, a lot of new articles/podcasts/videos every few weeks that point out what is wrong with the hiring process. Moreover, I was directly asking devs and people from HR departments about their experiences. It turned out that recruitment-related problems are not solely bound to the interview but start ahead of it. The issues were reported on both sides — both the developers’ and the recruiters’.

Developers’ side:

  • If not looking for a job, they would not like to keep being informed about new possibilities of employment.
  • Job adverts are unstructured – form reigns supreme over content, terms, and conditions of employment are not presented clearly enough.
  • Talking about the salary is the stressful part of every job interview. Candidates fear their demands might scare a potential employer away. On the other hand, they are also concerned they may not be sufficiently appreciated and end up underpaid.
  • There are concerns that should they come across as underqualified, they may be tempted to lower their expectations with regard to the pay during the actual interview, compared to their pre-interview estimates. Let’s connect it with the imposter syndrome here ;).
  • Another concern is that by presenting your thorough profile, you may end up being discriminated against or being offered relatively poor terms of employment due to certain characteristics (such as your gender or background).
  • Lack of information about the salary bracket in numerous ads, which makes even ballpark estimates as regards a company’s financial capabilities impossible.

Recruiters’ side:

  • A lack of a selected target group — knowing who is available would make it possible for them to come up with much more personalized offers.
  • Annoyance with no response whatsoever to either social media- or e-mail- based job offers. In other words, recruiters often end up addressing people who may not be interested in changing jobs at that given moment.
  • Having a set budget for salaries at certain positions while not being allowed to openly present it in job adverts.
  • Candidates’ demands as presented during the interview, which does not tie in with what the company can offer.

Possibly some of them have already been addressed, thanks to new job boards that present job offers in a structured way and exposing, for example, salary information. I’m not up to date with it. Nevertheless, I still find the business domain/model exciting as it is still some kind of reverse flow, so it’s a perfect candidate to model and implement it together with you. The domain is complex enough not to be another example of a pet store project.

I’ve already mentioned that my idea to solve the above problems would be reverting the initial phase of the hiring process by handing it over to developers. This could improve the process in a few areas:

  • Isolating the target group, or the developers searching for work, from the total number of developers on the market. Thanks to this, recruiters will only direct their offers to those actually interested in them.
  • Developer advertisements would be standardized and stripped down to basics, such as financial expectations or the location of your employment. It is also crucial that the candidate’s technical profile be presented in a lucid way.
  • Clarity with regard to conditions from the word go – even before the interview. Thanks to the suggested approach, both sides are on the same page right from the start. This also improves communication between them further on into the process. Additionally, it eliminates cases of developers being tempted to undersell their talent following an interview that did not go according to plan.
  • Developer anonymity. Apart from the obvious reason which is wanting to keep your current employer in the dark about being on the lookout for some new prospects, there are countless others. An example of these would be equalizing the ground rules for all involved — you present your skill set and requirements, thus creating the basis for a preliminary assessment. It ensures that those offering a job are not taking into consideration things they shouldn’t be. Thanks to this, the interview is solely based on your merits.
  • No needless networking. A notice with your offer is only displayed for a set period of time. There is no room for standardized profiles or networking here. You choose to use this tool only when you really need to.
  • Speeding up the recruitment process. Through a clear set of candidate’s demands, recruiters can see right from the start whether or not these can be met. Then all they need to decide is whether to accept the conditions and make an offer or to keep on searching for the right person.

Now we come to the point when I would like to present my business requirements regarding the new flow of the hiring process: 

1. A developer creates an advertisement:

  • The advertisement is time-limited just so as not to hang there forever.
  • A few adverts can be active for the same developer at the same time. There can be a few reasons for that. For example, a developer is a Ruby developer and looks for a job in Ruby. Still, he/she would also like to check whether with that experience they can get any offer as an Elixir developer. Then a second advertisement could be created.
  • Each of the advertisements can be temporarily unpublished at any time. For example, when we get a lot of job offers and don’t want to get more of them. On the other hand, permanent removal should also be possible. That’s in case we reach the limit of free advertisements but want to create a new one. And now we move to monetization $$$.
  • The initial idea was to charge for each advertisement. The assumption is, that if you are looking for a job, you will be willing to pay $5 for that. Nevertheless, there is one problem with such an approach – you will not pay if you totally don’t know the product and its potential. That leads me to two solutions:
    • Limit for free advertisements, and each one above this limit is chargeable.
    • Tiered pricing, where the first tier is “free” with 2-3 advertisements. Higher tiers allow you to add more of them and give you extra features. Regarding those features themselves, they are not defined at all. But I’m thinking about some advertisement’s highlighting and showing statistics. You know – a developer seeing charts equals a happy developer ;).

Because I still consider the first approach some kind of edge case, I decided to go with the second option. The other advantage of it is that tiers usually should increase your revenue, and if people have 3 options, some of them will take the lowest tier (free in this case), some the middle one, and there is also a part that goes for the most expensive one.

As the tiered approach requires some features defined and I have no idea what they could be, it would be great to make this piece of process flexible enough to support both options (or more). We will start with free advertisements and the limit for the number of them, just to postpone the decision of the final approach.

2. When an advertisement is published, it’s also available in the search component. That’s the most interesting part for headhunters and HR departments. When a developer decides to unpublish or delete an advertisement, it should also disappear from search results.

3. A recruiter can make an offer to an advertisement. A few interesting requirements kick in here:

  • A concrete recruiter can make only a single offer to the specific advertisement. That’s because we want to prevent spam – sending the same offer multiple times to the same advertisement.
  • If a recruiter wants to make an offer, he/she needs to accept all of the developer’s expectations, which are marked by the developer as required ones.
  • While making an offer, it’s required to fill in contact and company data.

4. Developers can see all offers in their admin panel. Each offer can be deleted. In this case, the developer will not get the same offer again, as recruiters can make an offer only once to the specific advertisement (requirement from point 3). On the other hand, if a developer finds any offer interesting, they can use contact details and take the rest of the communication process outside of our SaaS app. That’s actually the intended operation as we want to be as anonymous as we can, so we don’t want to have any communication or storing any sensitive data (CVs) within our app.

That’s it when it comes to the domain description and requirements. You should know now what kind of problems I have spotted in the hiring process and what my brand new idea to solve them is. I described it some time ago in a different article that you can find here. Its purpose was to do some content marketing, so I submitted it to Hacker News, but as you can suspect – it didn’t go viral ;). I leave it here for you just as a fun fact, because the most important one for our upcoming adventure is still the one you are reading right now. We have here the domain description and business requirements in greater detail. That’s an excellent base for Event Stormings that I will describe in the next few posts.

I gave you my word that I was going to show you literally everything and to be brutally honest. Speaking of which, in the next still non-technical post, I will describe to you the whole genesis of the idea. I will show you how the logo and designs were created, how I was gathering information from developers and recruiters, and finally, how I failed. To sum it up: I will show you how NOT to start such a project. All this can give you an even better context of the situation and can help you in your side projects. That will be the last non-technical post, and later on, we’ll jump directly into domain modeling.

I would really like to spread the word with the idea of such an Open Source project, so if you, too, find this idea interesting, please help me and share it with your friends.

If you would like to see Domain-Driven Design and Event Stormings on a real-life example, don’t miss the next posts. Subscribe to the newsletter, so you will be the first to get to know about them.

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Stretch out for your cohesion

Today I have something of a warm-up. A few simple exercises that can help you define the type of cohesion that a class has. In Structured Design (for more details about the article itself go to the A brief history of coupling and cohesion post) the authors proposed a simple technique, which was to describe a module’s (class in our case) function in a single sentence. 

So now let’s look into their guidelines:

1. “If the module is functional in nature, it should be possible to describe its operation fully in an imperative sentence of simple structure, usually with a single transitive verb and a specific non-plural object.”

For example:

  • Calculate VAT
  • Calculate commission
  • Read the temperature
  • Retrieve the order info

2. “If the only reasonable way of describing the module’s operation is a compound sentence, or a sentence containing a comma, or a sentence containing more than one verb, then the module is probably less than functional. It may be sequential, communicational, or logical in terms of cohesion.” 

For example:

  • Update time spent on the task, employee’s work time, and invoice based on time card. – probably communicational cohesion, as all elements are communicationally connected by a time card. 
  • Update the order and save it. – sequential cohesion.

3. “If the descriptive sentence contains such time-oriented words as “first,” “next,” “after,” “then,” “start,” “step,” “when,” “until,” or “for all,” then the module probably has temporal or procedural cohesion; sometimes but less often, such words are indicative of sequential cohesion”

For example:

  • Before sorting, save data, remove duplicates, and check checksums – temporal cohesion as we assume that order is not essential here.
  • Download exchange rates, next send sales results to the sales department and new orders to the orders department. – probably procedural cohesion as we model the following steps where order is essential but output data of elements is not input data of those following them, so it’s not sequential.

4. “If the predicate of the descriptive sentence does not contain a single specific objective following the verb, the module is probably logically cohesive. Thus, a functional module might be described by “Process a GLOP.” A logically bound module might be described by “Process all GLOPS,” or “Do things with GLOPS.””

5. “Words such as “initialize,” “clean-up,” and “housekeeping” in the descriptive sentence imply temporal cohesion.”

Those guidelines might be considered too general, but in my opinion it is an excellent exercise sometimes to ask ourselves “what does that class actually do?”. 

What about a situation when we are considering adding a new element into an existing class? In Structured Design (the book), the authors give us a similar technique based on the principle of association. This time we should answer the question “why does the element fit there?”. As a result, we could end up with the following statements:

1. “Z is associated with this module containing X and Y, because X, Y and Z are all related by virtue of having the ‘glop’ property”

2. “It’s OK to put Z into the same module as X and Y, cause they’ are all related in such-and-such a manner”

3. “It’s OK to put Z into the same module as X and Y, cause they’re all members of the glop set.”

Last but not least, a hint from me: model problems/features in a group. Why? Since the bigger our understanding of the problem, the higher the cohesion is. However, there is a tiny catch here. Each of us analyzing a problem has their own version of it in mind and the same goes for solutions to it. That’s why it is so important to share this process with others. Through sharing, we build a common understanding of the problem within the team.

P.S. If you have enjoyed this article and would like to always have it with you offline or you would like to have some super sketch notes with types of coupling and cohesion to print out and stick them above your bed, don’t hesitate and download an ebook, that I have for you. You will find there a few great posts about rotting design, coupling and cohesion put together into PDF, EPUB and MOBI formats.

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Photo by kike vega on Unsplash

The forgotten realm of Cohesion

For the history of cohesion go to A brief history of coupling and cohesion. Below, we will focus on the concept itself and its types.

Now it’s time to focus on the classes themselves and the elements they consist of. When do we know that a specific element fits into a certain class? Sometimes what we assume does, actually doesn’t necessarily do it to for our colleague. In such a case, cohesion comes to the rescue. In general, it’s a measure of how elements go together.

Regarding cohesion, there was a problem with what to call it to start with. At the beginning it was named “intramodular functional relatedness”, but this term was found to be a bit clumsy. Cohesion was also called “binding” or “functionality”. In his book Myers calls it “module strength”, which is also entirely accurate as it can tell us how tightly elements of a class are bonded in the context of the functionality they perform – to what extent they are related. Finally, the term “cohesion” was chosen by analogy to the cohesion of groups – a similar concept in sociology. 

Glenn Vanderburg wrote a post where he explained why in his opinion programmers have a problem with understanding the whole concept of cohesion. He argues that the name is not as  self-explanatory as is the case of coupling and it is not used so often in everyday life, either. Because of that, we can’t refer it to our daily situations. To better visualize the term, he proposes comparing it to other words with the same root. For example, “adhesion”, which describes stickiness. If something sticks to something else, it is a one-sided process, often aided by a third-party – glue in most cases. He also used an example of duct tape that doesn’t have to fit into anything as due to its stickiness it sticks to almost anything. On the other hand, cohesive elements match each other perfectly, and there is no need to use any glue between them.

The better our understanding of a designed problem is, the higher cohesion we can end up with. This is why it is absolutely vital to spend time on getting familiar with the problem itself and the business domain. Once we know it quite well, we should focus on grouping elements in a way that reflects the problem. Thanks to that, we maximize relationships between them.

Now let’s think what drives the grouping of elements into a specific class. To answer that, we should take a closer look at types of cohesion, starting with one with the lowest and ending up with the highest degree of it.  

Types of Cohesion

Coincidental Cohesion

The first criterion for assigning elements to a specific class could be an actual lack of any criteria. It means that elements are grouped totally randomly – a real free-for-all. Such classes are created coincidentally and not in the process of design.

If we were to give this type any number on the scale of cohesion, we would probably give it a zero as there is no cohesion here at all.

Classes with this type of cohesion are quite rare but if we find any, they are probably artifacts of bad modularization. Usually, they are created because we find some sequence of methods’ calls in a few different places in our application, and we decide to extract them to a single class. Extracting, as we know, is not a bad thing, but if single methods do totally different things and, worse still, if we do it without thinking about what those sequences do in each of the contexts, we probably should leave them as they are. Otherwise, we can end up with a class that we will have to modify when something changes in one of those contexts but not in others.

Coincidental cohesion – total randomness in grouping elements into a class.

Logical Cohesion

In logical cohesion, elements of a class are grouped because they solve problems from the same category. Logically there is something that they have in common even though they have different functionalities.

A good example here could be mathematical operations, as each of them can do various things, but often they are grouped in some Math or Utils class with… mathematical operations.

The above-mentioned Utils classes are usually good examples of this kind of cohesion. One to rule them all!

Logical cohesion – class’ elements solve the same type of problems. For example,  a class that aggregates all mathematical operations.

Temporal Cohesion

If logical cohesion is combined with another grouping criterion that is the moment of execution, we will probably get temporal cohesion.

The best examples of this type of cohesion would be classes/modules that initialize, stop, or clean something. Initialization methods are logically connected as they “initialize something”. What is more, those methods usually have to be executed at some specific point in time or period.

Quite often, such classes/modules need to have this type of cohesion, and any attempts to change it to more cohesive types are highly ineffective.

Temporal cohesion – elements of the class have to be executed within the same period.

Procedural Cohesion

The next type is procedural cohesion, and it usually occurs when instead of modelling a domain we focus on an algorithm of execution – the order of steps that have to be executed to get from state “A” to state “B”. It may lead us to the approach where we end up modelling the algorithm itself and not the problem that we were supposed to solve.

Cohesion in this type is higher as elements are not only grouped because of their moment of execution like in temporal cohesion, but they also have to be executed in a specific order.

Loops, multiple conditions, and steps in the code can show evidence of procedural cohesion. Those are usually classes that, while being analysed, make us want to take a piece of paper, a pencil and start to draw a block diagram. 

Procedural cohesion – usually when we model algorithm itself and not the problem that we were supposed to solve

Communicational Cohesion

The first type of cohesion that focuses on the modelled problem is communicational cohesion. The criterion for grouping elements into a class here is that they are communicationally connected, which means that they work on the same input or return the same type of output data. Thanks to that, it can be easier to reuse the whole class in different contexts.

Classes like this have origins in thinking about operations that can be done on some particular set of data, or on the other hand – operations that have to be executed to get that set of data.

Communicational cohesion – elements in the class are grouped because they are communicationally connected, so they use the same input data or return the same output data.

Sequential Cohesion

At the stage when we group elements because of their sequence of data processing, so that the output of one element is at the same time input of the next one we probably have a brush with sequential cohesion.

There could be only one small issue here. If we have such a sequence, we can cut it in different ways. It means that created classes can do more than one functionality, or quite the opposite – only some part of the functionality. That’s the only reason why in the hierarchy of cohesion types it stands below the last one, which is functional cohesion.

Sequential cohesion – we group elements because of the sequence of data processed by them.

Functional Cohesion

We achieve it when all elements within a class are there because they work together in the best possible way to accomplish the goal – functionality. Each processing element of such a class is its integral part and is critical for the functionality of the class. The class itself performs no less and no more than one functionality.

What’s interesting, mathematical operations are often mentioned as an example of functional cohesion because they do exactly what they should and nothing more than that. I have also mentioned mathematical operations in logical cohesion, but there all operations were grouped in a Utils or Math class, and now I mean more creating a class per operation. So the responsibility of a single class would be only to perform a single operation.

It can be quite easy to judge whether a class has functional cohesion when we deal with a “small” functionality, but at higher levels of abstractions it can become a bit tricky. That’s why we can try to do it by looking for signs of other types of cohesion – similar to the case of data coupling. A bit like a shell game. For that, chapter “Exercises” could be helpful. You will find there quite interesting high-level exercises that can help you with everyday work to define what type of cohesion your class has, so don’t stop, keep reading :).

Functional cohesion – elements within a class are there because they work together in the best possible way to accomplish the goal – functionality.


When it comes to types of cohesion, one more thing is worth mentioning. In the book Reliable Software Through Composite Design as well as in Structured Design, the authors suggested assigning a weight to each of those types. Nevertheless, what is most important here they were quite reticent about it. That’s because they insisted that it might be a bit too early for it and they didn’t want it to influence future research into cohesion. They emphasized that values were chosen “based on educated guesses” and “these aspects of the model must be verified and refined based on data collected”.

The only reason why they decided to assign those weights, was to show that in their opinion those weights have nonlinear values and for example, in Structured Design, they were proposed as follows:

0: coincidental

1: logical

3: temporal

5: procedural

7: communicational

9: sequential

10: functional

When we can identify what types of cohesion our classes have, and we can see some places for improvements, these weights can be helpful as they can show us where we should utilize our energy. If we, for example, see that some class has sequential cohesion, it means that it is already almost “ideal” and maybe it makes no sense trying to get to functional cohesion. Instead, it is better to take care of places where the gain is higher, for example, between temporal and procedural cohesion.

Finally, some food for thought

Imagine a situation when without going into any details your colleague tells you “that new class that you’ve just created has poor cohesion.” I can imagine how adrenaline hits you, and at this stage, you probably can react in very different ways. You can flee, fight, or… debate.

Assuming that he or she is not a wild animal, and we are not going to end up as his or her dinner, I encourage you to take the third option. Maybe such a situation is just an opportunity to discuss and define what we understand as cohesion. Maybe we have a different understanding from our colleague. Next, we can also discuss what types of the term we can identify in our system and whether we allow them there or not. It’s not like some of them are right or wrong by default and we should avoid thinking in this way.

If you feel like some “stretching exercises” concerning cohesion, go to Stretch out for your cohesion.

P.S. If you have enjoyed this article and would like to always have it with you offline or you would like to have some super sketch notes with types of coupling and cohesion to print out and stick them above your bed, don’t hesitate and download an ebook, that I have for you. You will find there a few great posts about rotting design, coupling and cohesion put together into PDF, EPUB and MOBI formats.

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Six Shades of Coupling

For the history of coupling, how it was born and who is responsible for that as well as why developers usually have problems with understanding it, you should go to A brief history of coupling and cohesion. Here we are going to focus on the concept itself and its types.

Based on our experience, we probably know that coupling is a degree of the relationship between classes – the strength of connections between them. The value of this strength can tell us what a probability of the need for changes in other classes than the class that we are currently working on is. At the same time, it impacts the costs of development and maintenance.

Because of that, we should pursue loose coupling, so one would be able to easily analyze/debug/maintain any class, without detailed knowledge about other classes within the system. The looser the coupling is, the more independent the classes are. How can we define a degree of relationship between the two classes? To answer this question, we should take a look at communication between them. How do they do it? What does the message look like? When we know this, we can define what type of coupling it is and what it entails.

It was Glenford Myers who proposed the most common division of coupling into types in his book Reliable Software Through Composite Design. He defined six types, and now we are going to give them our attention. Let’s go from those considered as the least to those that are the most welcome.

Types of coupling

Content Coupling

Also known as “pathological coupling”.That’s because it usually occurs when one class directly uses private members of the other class. Objects of the first class are changing an internal state and behavior of objects of the second class. From the message’s point of view, it looks like the sender forces the message on the recipient, who is unable to resist.

In our daily dev life, good examples of it could be:

– not respecting access modifiers,

– reflection,

– monkey patching.

The degree of how much we know about the other class is the highest as we know literally everything.

content coupling
Content coupling – pathological – we reach and manipulate the internal state of objects.

Listing 1. The object of the Image probably would prefer to set its description field on its own.

Class<?> clazz = Image.class;
Object imageInstance = clazz.newInstance();
Field descriptionField = imageInstance
 .set(imageInstance, "Pen Pineapple Apple Pen");

Common Coupling

When classes change and communicate via a shared global state, we probably have a brush with common coupling. It means that when the state is changed in runtime, we may have no idea what objects rely on it and how it would impact their behavior.

The name itself is derived from the COMMON statement used in Fortran, where it means a piece of memory shared between different modules. Because of that, they are coupled to each other through this common environment. 

It’s easy to notice that in this kind of coupling, we need to be extremely careful while changing the global state as it could cause changes in places that we would not expect. It requires an immense knowledge of all classes that depend on that state. However, it’s not only about the state but also about the data structure – any change in it causes changes in all dependent classes.

Common coupling – different classes in the system communicate via a global shared state.

External Coupling

Let’s consider now the case when the structure of the message used in communication between classes comes from the outside of our system – the structure is external, so is coupling.

A good example could be using classes from third-party libraries: because of doing so, we become tightly coupled to them, and we lose control of any changes introduced in their next releases. Another example could be some external protocol or data format used in communication.

Listing 2. External coupling – let’s imagine now removing the getAmount() method (that is used everywhere in our system) by an author of popular money class provider library.

public class Foo {
 public MoneyAmount receive(Money money) {
     //method body
     return money.getAmount();

Just to make it clear – we will always need third-party libraries and will always integrate with something outside of our system using some external standard or protocol. However, the most important thing is to disallow those libraries/integrations to spread all around the system. The best idea would be to use them to do their job but then to block them out using our abstractions. The idea behind it is not to “rewrite everything” when, for example, some external library went into a maintenance-only mode, but to change/replace the implementation in some specific places.

External coupling – objects communicate via a protocol or structure that comes from the outside (third-party lib)

Control Coupling

Imagine the situation when you are writing a piece of code and you call a method with some kind of flag as a parameter. Moreover, based on the value of the flag, you can expect different behavior and result. You as a caller have to know quite well what’s going on inside the called method, and the method/class itself is not a black box for you anymore. At this stage, you are more like a coordinator as you say what has to be done and what you expect in return. The described scenario is a typical example of control coupling, where one class passes elements of control to another one. What’s important here, the class that passes those arguments does it deliberately as it wants to achieve specific results. The most common cases for control coupling are methods that take the above-mentioned flags or use switch statements.

In OOP, objects should decide what to do based on their internal state and received data and not on an external flag passed by someone with a view to doing something.

Control coupling – object passes to the other object elements of control that affect execution and a returned result.

Listing 3. Control coupling – it could be a good idea to split this method into two separate methods.

public void save(boolean validationRequired) {
    if (validationRequired) {
    } else {

Stamp Coupling and Data Coupling

When communication between classes is not either pathological (content coupling) or through the shared global state (common coupling), neither via external protocol nor structure (external coupling) and it has no elements of control (control coupling), then we have probably ended up with one of the two types that put the message and its structure on the pedestal.

In the first type (stamp coupling), classes use data structure (our own and not from the third-part lib) in communication. Usually, it is some kind of DTO. The recipient can decide whether he wants to use all data from the structure or just a part of it because the rest can be totally useless in a specific context.

For example, in different applications, we can often find classes whose name ends in “details” or “data”. Does it resonate with you? So let’s take a look at EmployeeDetails class, as you probably suspect you could find everything about an employee there – the sky is the limit. Let’s assume now that we have the method that takes an object of this class as a parameter and should return an employee’s address, based only on the employee’s id from inside of the whole structure. Now we could argue that there is no coupling between caller and recipient as we pass some set of data, the recipient takes what it needs, and that’s it. However, there is coupling to the whole structure of the passed data. There could be a case when a change occurs in a part of the structure that is not used by the recipient, but some adjustments are still required.

This kind of coupling can also lead to the creation of artificial data structures, that would hold unrelated data. Then frivolous adding different items to such data “bags” could become a common practice in our code.

Let’s think now how to avoid coupling to the whole data structure. The answer is quite clear – use just data items instead. Doing so, we should end up with the loosest type of coupling that is data coupling.

Basically, it means that the recipient (method) takes a list of arguments (values). Notice that here we only pass values that are key to method execution. In other words, there is no space for any unnecessary items. For example, instead of passing the whole EmployeeDetails structure, we could pass just an employee’s id. In return, we also could get some single value, like a zip code.

Listing 4. Difference between stamp coupling and data coupling.

//Stamp coupling
public EmployeeAddress findAddressFor(EmployeeData employeeData) {
 EmployeeAddress address = repository
 //method body
 return address;
//Data coupling
public ZipCode findZipCodeFor(EmployeeId employeeId) {
 EmployeeAddress address = repository
 //method body
 return address.getZipCode();

We can say that a class/method is marked by data coupling when we can’t notice any other types of coupling there. Why did I even mention it? Let’s imagine a situation when we see a method that has a single parameter. We could potentially think that there is a stamp or data coupling, but it can turn out that actually the parameter is an element of control that is specific for control coupling. In such a situation, we should take a closer look at how a caller of the method sees it. If the caller uses a parameter as an element of control and expects some specific behavior by setting it then indeed we have a case of control coupling, however, if the caller passes the value and treats it just like any other data we are probably dealing with data coupling.

Communication in stamp coupling (on the left) and data coupling (on the right)

That’s it when it comes to types of coupling. I want to repeat here that this division into types is the original by Myers – the emphasis is put on communication between classes and the message itself. I’m mentioning it as there are also other types of coupling that are specific for OOP and those are probably the ones that we are most familiar with. What I mean by that is how classes are connected physically. Whether we create an object of some class directly, or  use an interface, or, finally, if we may just emit some events without the knowledge who and how consumes them.

Myers defined types of coupling when procedural programming reigned supreme. I have an impression that then when OOP became popular, those types lost popularity and everybody’s attention focused only on those specific for OOP. Why do I think so? When we take a look at most code examples on the Internet looking for “examples of tight/loose coupling”, we mainly find code snippets that consider it only on a level of using interface (loose coupling) vs. specific implementation (tight coupling). But that’s a totally different story for another discussion or post ;).


Now that we know what types of coupling we can expect and how to identify them in our code, it would be good to find some ways of getting those types that are usually more desired. To do that we can use decoupling, which can be any technique that helps us to achieve more independent classes.

Each of the types suggests some forms of decoupling and in general it means favoring types with looser coupling. For example, if we identify a type of control coupling in a method and we can see two flows with different results based on the passed element of control, maybe we could split the method into two separate methods. Another example could be a situation when we see that a method has a parameter that is data structure and uses just a few fields from it. In this case, maybe we could replace the whole structure with a short list of parameters.

The next technique could be to design classes in such a way as though communication between them could be done using queues. In this approach, we focus on what a class should do and what it needs to execute its logic. Moreover, the moment of execution becomes irrelevant.

A good practice could also be to use “local” (in other words, context-specific) data structure in communication between classes. Thanks to that, we don’t allow them to spread all around the system but just to be used where they fit.

So that would be it for now when it comes to coupling. Last but not least I would like you to remember there is no black or white here. As it is quite common in our profession – it all depends – usually on the case or context. Sometimes we will need strong coupling and trying to lose it would not make any sense. The most important thing for us is knowing all those types and knowing the good, the bad, and the ugly sides to them. 

Now it’s time to move on and take a closer look at cohesion if you haven’t done it yet.  

P.S. If you have enjoyed this article and would like to always have it with you offline or you would like to have some super sketch notes with types of coupling and cohesion to print out and stick them above your bed, don’t hesitate and download an ebook, that I have for you. You will find there a few great posts about rotting design, coupling and cohesion put together into PDF, EPUB and MOBI formats.

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A brief history of coupling and cohesion

From the very first time when coupling and cohesion were defined, there was one issue with both of them. Let me ask you a few questions:

– how can I recognize that one class is tightly coupled with another?

– how can I verify whether or not a specific class is cohesive?

Well, my class is definitely highly cohesive and loosely coupled with others, but a class of my colleague’s… hmmm… he or she had better reconsider their future career as a developer.

It turns out that each of us can have different images of what is loosely/tightly coupled and what is or is not cohesive. What is most interesting, any of us can be right. Why is that so? Both concepts are highly abstract. How do we deal as human beings with such concepts? We look for analogies to our daily lives. You can quickly validate this by looking into the most highly rated answers to general questions about coupling and cohesion on Stack Overflow. You will find a ton of analogies. Just take a look:

“Car and Spare parts analogy of coupling”

“You and the guy at the convenience store.” – loose coupling

– “The cheese store.” – high cohesion

– “You and your wife.” – tight coupling

Analogies are great, and we like them. They help us to get the context and shed some more light on the problem. But do they really explain everything? I don’t think so. Ok, so now it’s time to dig into Wikipedia or any other pedia. What we see there are some classical definitions that I more or less included earlier in this article. Then we scroll a bit down, and we notice something more as there are types of coupling and types of cohesion. No one told us about them, so let’s take a look at what more your search engine of choice returned. So now is the moment when real fun begins. There are a lot of publications and books. One author says that, for example, there are only two types of coupling, another says there are twelve. Someone else that all the others are wrong because they didn’t consider this and that. At the same time, some of the publications even use different names; for example, cohesion is sometimes referred to as “functional binding” or “strength”. 

When did it all begin?

To answer this question, we need to go back in time to 1974, when Larry Constantine, Glenford Myers, and Wayne Stevens published in IBM Systems Journal their article called Structured Design. They described coupling and cohesion there, but actually, Larry Constantine is considered to be the father of these concepts.

One year later, the book Reliable Software Through Composite Design by Glenford Myers was published. Quite a big part of it was dedicated to both concepts. On a side note, I can say that it’s a great book; it’s written in an accessible way, and the most fascinating thing about it is that while reading it you can have an impression that in the last 50 years little has actually changed when it comes to the challenges in software design and its modularity.

Then after another few years, Larry Constantine and Edward Yourdon published their book called Structured Design – the same as the article from 1974. They were also referencing Mayers’ book, which goes to show that those guys for few years were doing a lot of research in the area of coupling and cohesion.

We could probably say now that those were the 70s, so it should be quite outdated now. Procedural programming was standard back then, they had modules, and now we do OOP, we have our cool, shiny classes. Why should we even care?  Well, it turns out that even though paradigms have changed, coupling as well as cohesion are still with us and they feel pretty fine in OOP. When in the early 90s Timothy Budd published his book An Introduction to Object-Oriented Programming you could find there that counterparts of modules in OOP are classes. Personally, I would go further and say that both concepts are so universal, that I can easily imagine, for example, a loose/tight coupling between packages in Java or even between microservices.

I hope that I have sparked off your curiosity and you would like to know more about both concepts as well as their above-mentioned types :). Don’t wait and go here to read more about coupling or here about cohesion.

P.S. If you have enjoyed this article and would like to always have it with you offline or you would like to have some super sketch notes with types of coupling and cohesion to print out and stick them above your bed, don’t hesitate and download an ebook, that I have for you. You will find there a few great posts about rotting design, coupling and cohesion put together into PDF, EPUB and MOBI formats.

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Rotting design BINGO!

Some time ago within the confines of getting back to basics, I read “Design Principles and Design Patterns.” by Uncle Bob. It is a publication that is almost 20 years old, and mostly you can find there a few design patterns called SOLDI at that time. Today those patterns are probably known to all of us as SOLID principles, but that’s a different story. What got my attention there was an idea of rotting design.

When we start a project, we usually spend a significant amount of time designing it within the team. Usually, we end up with a clear vision of how it should work. We fix the boundaries – allowing or disallowing some behaviors in our brand new system. As a result, we get a design that is state-of-the-art – at least to our current knowledge. All team members ritually put their signatures in blood on it and agree to respect it till the end of its days.

In the beginning, everything looks great. We develop with ease, first versions get to production, time goes by, and we are receiving first feature requests. Next to them appear little exceptions to our original agreements. Some tiny “hacks” here and there. Just because they are “temporary solutions” or because we “need to fix a bug quickly.” Thus our design starts to rot, and it is not the bleeding edge anymore.  At some point, it has nothing in common with our first approach, and someone says “we need to rewrite it.” However, it can happen that not everyone would be so enthusiastic about doing so. Especially people that are not close to the code but have to approve such a decision and justify its business viability. The worst case scenario is that we stay with rotting design without the chance to redesign it. If so, any changes, even the smallest ones, are hard to implement. The situation becomes very frustrating for developers as well as product owners, managers and so on, up to the top of the food chain hierarchy.

That’s usually the moment when there starts a witch-hunt and the temptation to blame the whole evil thing on constant changes or blurry requirements, customer’s lack of business knowledge, lack of documentation or user stories, you name it. There are situations when it’s true, but still, we are required to write code that is resilient and easily maintainable. Why? Because in most cases we work in agile environments, and by default, requirements will change. Our goal is to be one step ahead of customers. This is the world we live in.

Let’s chill out a bit for a moment and play BINGO:

Rotting design BINGO

So? BINGO? If you have won, I have some good and bad news. The bad news is that probably you are struggling with the rotting of the design in your application. The good news is that I’m going to shed some more light on its disease. However, before that, I would like to ask you to take a closer look at the examples on the bingo board. Each of them shows evidence of one out of four symptoms of rotting design.

Symptoms of rotting design

Symptom no. 1 – rigidity

We can notice it when a seemingly simple change in the code triggers a chain reaction of unexpected changes in the entire application. As a result, it becomes tough to introduce any changes as it is very time-consuming.

Real life example could be a situation when a product owner comes to a team and asks about the estimation of adding just this one, tiny checkbox to the form. After a while, the team estimates that two devs are going to do it in a two week period. Unbelievable? Oh, I assure you it’s true ;). 

As a result, non-critical issues are not being fixed, because Product Owner or manager are afraid of spending the team’s time on fixing them, as they don’t know how long it could take.

Symptom no. 2 – fragility

When after a change in one place, you get bugs in totally different parts of the system that are logically not connected with the original place, you are probably dealing with fragility.

You fixed the tax policy, but you also introduced three new bugs related to adding products to the cart, customers filtering in admin panel and error logging.

Once again fear appears because no one knows where and how many business functionalities break after bugfix. There is also a suspicion that developers have lost control over the code.

Symptom no. 3 – immobility

Now I want you to imagine a situation when you implement a new feature, and you recall a piece of code that does exactly what you need. You find it, analyze it and leave it there, rewriting it in your functionality. But why? Why can’t you reuse it? Because the overhead of extracting it and satisfying all its dependencies is so huge that it simply doesn’t make any sense.

Symptom no. 4 – viscosity

When we develop our application, we can do it in one of two ways: according to the current design or against it. In the case when it is easier to follow the latter approach, it probably means that viscosity is in attendance. We can easily link it to all those situations when we knew how something should be coded, but instead we did some little hack to deliver our feature quickly. To sum up, it is easier to do those tiny hacks than follow the design rules.

Four main symptoms of rotting design.

What the hell is going on here?

Now it’s time to finally get to know what disease our design is suffering from. Once we have found out that it is not because of changing requirements, what else can it be? Well, the most common reason for that is the wrong dependency management in our code. If so, two old concepts come to the rescue: coupling and cohesion.

Coupling can be described as a strength of the relationship between classes or modules. Typically we talk about its two types: tight and loose coupling. However, as we all know, between two extreme values, there is always this gray area where we can place a lot of different cases, which is the case here, too. More about it later on.

Cohesion, on the other hand, is a degree of how elements of a specific class/module go together, how they match the class and each other. They all should effectively work towards a common goal. They should all naturally mesh with each other, without any “glue” used to connect them. When it comes to cohesion, we also usually describe it as low or high, but guess what: there is more than that.

Generally, we consider good design as one that it is easily maintainable, resilient to changing requirements and having loosely coupled, independent classes, that do exactly what they were created for. In other words, such a design is marked by loose coupling and high cohesion.

Strong coupling and low cohesion (on the left) vs. loose coupling and high cohesion (on the right).

Now you can do two things. Either you can gain some more knowledge about the origins of coupling and cohesion and why developers usually have issues with understanding those concepts. For that, I encourage you to read A brief history of coupling and cohesion. Alternatively, you can go to the posts dedicated to coupling or cohesion. Have a good reading!

P.S. If you have enjoyed this article and would like to always have it with you offline or you would like to have some super sketch notes with types of coupling and cohesion to print out and stick them above your bed, don’t hesitate and download an ebook, that I have for you. You will find there a few great posts about rotting design, coupling and cohesion put together into PDF, EPUB and MOBI formats.

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